With a disciplined approach to design, I align product, brand, growth, and creative direction with business objectives to deliver outcomes that are both effective and enduring.

My experience spans the full lifecycle: from research and strategy to hands-on execution and team leadership. I focus on clarity, usability, and measurable impact, building systems and narratives that advance organizational goals.

As an educator with somostera.com, I share my experience an knowlodge with emerging professionals, equipping them to navigate the complexities of product and design to deliver value in real business contexts.